A Foundation Built on Excellence

Ganda’s success story begins with a strong academic foundation. A qualified chartered accountant with a B.Com (Hons.) & CTA from the University of Pretoria, her initial foray into the professional world was marked by strategic and financial expertise honed at blue-chip companies like Vodacom, Telkom, and the National Nuclear Regulator. This diverse experience equipped her with a keen understanding of various industries, fostering a well-rounded perspective that would prove invaluable in her future endeavors.

From Finance to the Fast Lane: A Strategic Shift

In 2017, Ganda joined the Barloworld Group as the Chief Financial Officer (CFO) of Barloworld Equipment’s Rental and Used unit. This marked a pivotal shift, propelling her into the fast-paced world of mobility. Her impressive performance didn’t go unnoticed. Soon, she was appointed Executive Head of Business Services, demonstrating her leadership potential and ability to excel beyond the realm of finance.

Taking the Wheel at Zeda Limited

Ganda’s exceptional skills and strategic vision culminated in her well-deserved appointment as the Group CEO of Zeda Limited in 2020. This marked a new chapter, not just for her career, but for the company itself. Zeda Limited, the holder of the prestigious Avis and Budget licenses in South Africa and ten other Sub-Saharan African countries, found itself under the helm of a leader who understood the intricate nuances of the mobility landscape.

Steering Zeda Through a Changing Landscape

The mobility industry is undergoing a transformative shift. With the rise of electric vehicles, car-sharing services, and autonomous driving technologies, the traditional rental car model is being redefined. Ganda, recognizing these trends, has positioned Zeda Limited at the forefront of innovation. Under her leadership, the company is actively exploring new mobility solutions, embracing sustainable practices like electric vehicle integration, and investing in digital transformation to enhance the customer experience.

Championing Diversity and Inclusion

Ganda’s leadership extends far beyond strategic decision-making. She is a strong advocate for diversity and inclusion within Zeda Limited and beyond.

Her belief in “paying it forward” manifests in her unwavering commitment to empowering young women. She has established mentorship programs and scholarships, fostering a culture that celebrates inclusivity and empowers the next generation of female leaders in the tech and mobility sectors.

A Testament to Excellence

Ganda’s remarkable achievements haven’t gone unnoticed. She is a recipient of several prestigious awards, including the 2022 ABASA Private Sector CEO of the Year and CFO of the Year 2016 by The Association of Black Securities and Investment Professionals (ABSIP). These accolades serve as a testament to her dedication, strategic acumen, and commitment to excellence.

A Beacon of Inspiration

Ramasela Ganda’s story is an inspiration for aspiring business leaders, particularly women, who navigate a landscape that can often be perceived as unequal. Her unwavering focus on excellence, her commitment to innovation, and her unwavering support for inclusivity make her a role model for the next generation of changemakers.

Shaping the Future of Mobility

As Zeda Limited navigates the exciting yet challenging terrain of a rapidly evolving mobility landscape, one thing remains certain: Ramasela Ganda, with her unwavering vision, strategic prowess, and commitment to people, is well-positioned to lead the company towards a prosperous future. Her story is far from over, and it will be fascinating to witness how she continues to shape the future of mobility in Africa and beyond.

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