Imagine stepping into your living room and finding a state-of-the-art boxing gym waiting for you. With GROWL’s revolutionary technology, this dream is now a reality. A sleek, wall-mounted AI-powered boxing bag equipped with multi-camera 3D motion tracking, edge-AI computing, and infrared sensors transforms every punch into an opportunity for growth. Whether you’re a beginner or a seasoned fighter, GROWL’s real-time feedback helps sharpen your skills and elevate your workouts.
This innovation comes at a pivotal time, as the global fitness market—valued at $322 billion and growing at a 7% annual rate in the U.S.—continues to expand. By combining cutting-edge technology with versatile workout options, GROWL offers a fitness experience that goes beyond traditional exercise.
Beyond Boxing: A Comprehensive Fitness Solution
GROWL redefines connected fitness by seamlessly integrating cardio, strength training, and gamification into a single product. Features like Unreal Engine-powered gameplay, lifelike resistance, and customizable workout options ensure a dynamic and engaging experience.
Adam Cook, Investment Partner at Skip Capital, highlighted the product’s versatility, stating: “The adaptability of GROWL is what convinced us to invest. It’s not just a boxing tool; it’s an immersive fitness platform with limitless potential for future content and workouts tailored for everyone, from kids to parents.”
Former UFC Heavyweight Champion Ciryl Gane added, “GROWL is something else entirely. Each session feels like a game, pulling you back for more. It makes boxing fun and accessible without losing any of the excitement.”
Capitalizing on a Growing Trend
Boxing is currently the fastest-growing boutique fitness trend in the U.S., appealing to a wide range of audiences. Interestingly, 70% of upscale boxing studio clients are women, showcasing the universal appeal of the sport. GROWL leverages this momentum, offering a fun and empowering workout experience that’s accessible to all.
Nicolas de Maubeuge, GROWL’s co-founder and CTO, elaborated: “Boxing holds universal potential—if it’s made fun and accessible. By combining advanced sensor-perception and rendering technologies, GROWL creates a powerful and inclusive fitness solution for homes everywhere.”
A Personal Mission to Empower Through Fitness
For Léo Desrumaux, CEO and co-founder of GROWL, the mission is deeply personal. He credits boxing with transforming his life as a teenager. “Boxing taught me resilience and confidence. I realized I wasn’t fragile; I could take a hit and give one back. It’s a powerful tool for personal growth. Our goal with GROWL is to bring this transformative experience to families at home,” Desrumaux shared.
With programs designed for users aged 10 and up, GROWL aims to unite families through shared fitness activities, including technical boxing, strength training, and flexibility exercises. Its compact design ensures it fits seamlessly into any home environment, encouraging fitness for all ages and skill levels.
The Competitive Edge: What Sets GROWL Apart
In a crowded connected fitness market dominated by cycling and rowing products, GROWL stands out with its emphasis on gamification and engagement. The AI-driven boxing bag not only enhances technique but also makes workouts entertaining, motivating users to return day after day.
The integration of Unreal Engine technology adds a gaming dimension to the workouts, making each session feel like an interactive adventure. Lifelike resistance and motion tracking ensure users are challenged appropriately, while the customization options allow for a truly personalized fitness experience.
Backing from Industry Leaders
GROWL’s innovative approach has attracted support from an impressive roster of investors, including Skip Capital, Kima Ventures, and Teampact Ventures. Prominent tech founders and senior advisors from Peloton, Tonal, and Meta have also lent their expertise to help refine the product.
Priced at an estimated $150 per month for unlimited family access, pre-sales for GROWL are set to begin in April 2025. This price point positions GROWL as a premium yet accessible option for families looking to invest in their health and wellness.
A Game-Changer in At-Home Fitness
With its focus on gamification, family-friendly workouts, and advanced AI technology, GROWL is more than a fitness product—it’s a transformative experience. By making boxing accessible, engaging, and fun, GROWL is poised to revolutionize at-home fitness and empower families to lead healthier lives.
Funding Details
The Austin, Texas- and Paris, France-based startup has secured $4.75 million in seed funding, led by Skip Capital with participation from Kima Ventures, Teampact Ventures, and UFC Heavyweight Champion Ciryl Gane. This funding will enable GROWL to further develop its cutting-edge AI technology, ensuring it delivers a world-class fitness experience.
