Career Journey and Background

Guillaume Boutin began his professional journey in the tech industry, starting with a web startup before moving to prominent roles at SFR. At SFR, he held key positions in strategy, finance, and marketing, showcasing his versatility and strategic acumen. In 2015, he joined Canal+ Group as the Chief Marketing Officer, further honing his leadership skills in the media sector.

Boutin holds a degree in Telecommunications Engineering from Telecom SudParis and a degree from HEC Paris, both prestigious institutions that have equipped him with a robust technical and managerial foundation.

Leading Proximus

Upon joining Proximus as Chief Consumer Market Officer in August 2017, Boutin quickly ascended to the CEO role. His tenure has been marked by a focus on digital innovation, customer satisfaction, and sustainability. Under his guidance, Proximus has seen significant improvements in its fiber network deployment and mobile network quality, solidifying its reputation as a leader in the Belgian telecom market.

Achievements and Strategic Vision

In the first quarter of 2024, Proximus reported strong financial results, with underlying group revenue increasing by 1.2% year-on-year and domestic operations delivering robust commercial traction. This growth was driven by product superiority, a multi-brand strategy, and sound value management. The company also made notable advancements in fiber network deployment, reaching over 1.8 million homes and businesses across 159 cities by the end of March 2024.

Proximus has also been at the forefront of sustainability, with initiatives aimed at achieving net zero and true circularity. Boutin has emphasized the importance of integrating environmental and societal impact into the business transformation plan, recognizing that a responsible value proposition is essential for long-term success.

Innovations and Future Outlook

Proximus has launched several innovative products under Boutin’s leadership, including a new compact TV Box made of recycled plastic and the Proximus+ app, which enhances digital life organization for users. These innovations reflect the company’s commitment to combining technological advancement with environmental responsibility.

Looking ahead, Proximus is set to expand its international footprint through strategic acquisitions, such as the impending acquisition of Route Mobile. This move is expected to bolster Proximus’ position as a global digital communications leader, with anticipated EBITDA synergies of at least EUR 90 million at run rate.

Guillaume Boutin’s leadership at Proximus exemplifies a forward-thinking approach that balances innovation, sustainability, and customer satisfaction. His strategic vision and commitment to digital transformation have positioned Proximus for continued success in an evolving competitive landscape.

8 Essential Security Measures fortifying Small Businesses

In today’s digital age, security is no longer a luxury for large corporations; it’s a necessity for businesses of all sizes. While multinational corporations have the resources to implement robust security measures, small businesses often feel left behind. However, there are numerous steps small business owners can take to safeguard their operations, both physically and digitally.

Here are eight essential security measures that can significantly enhance your small business’s security posture:

1. Deter Theft with Visible Security Cameras

Security cameras are a cost-effective yet impactful way to deter theft. Their presence serves as a constant reminder to potential shoplifters that their actions are being monitored. Strategically placed cameras inside your store can discourage theft, while external cameras can capture footage of vandalism or break-in attempts. Additionally, security cameras can be used to monitor workplace conditions, ensuring employee safety and helping to identify areas for improvement.

2. Brighten Up Security with Motion-Activated Lights

Security cameras are even more effective when paired with bright motion-activated lights. These lights act as a deterrent to criminals, particularly during evening hours when businesses are closed. The sudden burst of light can startle would-be thieves and make them think twice before attempting a crime.

3. Fortify Your Storefront with Security Doors

While cameras and lights offer a layer of deterrence, security doors add a physical barrier that significantly hinders potential break-ins. These robust doors make it considerably more difficult for thieves to gain entry, protecting your inventory and equipment.

4. Track Your Fleet and Protect Your Assets with GPS Tracking

Many small businesses rely on vehicles for deliveries, repairs, or services. Equipping your fleet with GPS tracking systems provides multiple benefits. In the unfortunate event of theft, GPS tracking can help locate your stolen vehicles and expedite recovery. Additionally, GPS tracking can improve operational efficiency by allowing you to monitor driver activity and optimize routes.

5. Empower Your Employees with Cybersecurity Awareness Training

Physical security is crucial, but it’s equally important to address cybersecurity threats. Small businesses are attractive targets for cybercriminals because they are often perceived as having weaker defenses. By equipping your employees with cybersecurity awareness training, you can significantly strengthen your overall security posture. These training sessions should educate employees on identifying phishing attempts, safeguarding sensitive information, and practicing safe browsing habits.

6. Implement Multi-Factor Authentication for Enhanced Security

Multi-factor authentication (MFA) adds an extra layer of security to your online accounts, requiring users to provide an additional verification step beyond just a username and password. This additional step, such as a code sent to a mobile device, significantly reduces the risk of unauthorized access even if a hacker steals a password. MFA is a simple yet highly effective way to safeguard your business from cyberattacks.

7. Leverage Cloud Storage for Enhanced Security and Accessibility

Storing sensitive data on local devices can be risky in case of theft or hardware failure. Cloud storage offers a secure and accessible alternative. By utilizing cloud-based storage solutions, you can ensure your data is backed up and readily available from any location with an internet connection. Additionally, many cloud storage providers offer robust security features to protect your information.