This table highlights the top 50 USA D2C brand influencers of 2023, curated by CEO Enterprise editors. These influential personalities are shaping the direct-to-consumer landscape with their innovative approaches and vast social media followings. From beauty moguls to tech entrepreneurs, these leaders are driving significant growth and engagement in their respective fields.
Here is a curated list of the top 50 USA D2C brand influencers who are making waves in 2023. These influencers have been recognized for their significant impact in the direct-to-consumer space, promoting various products and services across multiple industries. They have been ranked based on their engagement, follower count, and influence in the D2C market.
Rank | Name | Company | Designation | County |
#1 | Kylie Jenner | Kylie Cosmetics | Founder & CEO | USA |
#2 | Jeffree Star | Jeffree Star Cosmetics | Founder & CEO | USA |
#3 | Huda Kattan | Huda Beauty | Founder & CEO | USA & UAE |
#4 | Michelle Phan | EM Cosmetics | Founder & CEO | USA |
#5 | James Charles | James Charles Beauty | Founder | USA |
#6 | Marianna Hewitt | Summer Fridays | Co-founder | USA |
#7 | Emily Weiss | Glossier | Founder & CEO | USA |
#8 | Jake Kassan | MVMT Watches | Co-founder | USA |
#9 | Dave Gilboa | Warby Parker | Co-founder | USA |
#10 | Tim Brown | Allbirds | Co-founder | USA |
#11 | Ben Francis | Gymshark | Founder | UK |
#12 | Jen Rubio | Away | Co-founder | USA |
#13 | Jesse Horwitz | Hubble Contacts | Co-founder | USA |
#14 | Adam Braun | Pencils of Promise | Founder | USA |
#15 | Simon Huck | Judy | Co-founder | USA |
#16 | Manish Chandra | Poshmark | Founder & CEO | USA |
#17 | Shan-Lyn Ma | Zola | Founder & CEO | USA |
#18 | Katie Sturino | Megababe | Founder | USA |
#19 | Brian Lee | The Honest Company | Co-founder | USA |
#20 | Sophia Amoruso | Girlboss | Founder | USA |
#21 | Daniel Lubetzky | KIND Snacks | Founder & CEO | USA |
#22 | Andrew Dudum | Hims & Hers | Founder & CEO | USA |
#23 | Gregg Renfrew | Beautycounter | Founder & CEO | USA |
#24 | Bryan Meehan | Blue Bottle Coffee | Co-founder | USA |
#25 | Ryan Caldbeck | CircleUp | Co-founder | USA |
#26 | Neil Blumenthal | Warby Parker | Co-founder | USA |
#27 | David Heath | Bombas | Co-founder | USA |
#28 | Ryan Babenzien | Greats | Founder | USA |
#29 | Amanda Chantal Bacon | Moon Juice | Founder | USA |
#30 | Yvon Chouinard | Patagonia | Founder | USA |
#31 | Yael Aflalo | Reformation | Founder & CEO | USA |
#32 | Katrina Lake | Stitch Fix | Founder & CEO | USA |
#33 | Marc Lore | Jet.com | Founder | USA |
#34 | Anthony Casalena | Squarespace | Founder & CEO | USA |
#35 | Ethan Brown | Beyond Meat | Founder & CEO | USA |
#36 | Aaron Levie | Box | Co-founder | USA |
#37 | Carolyn Childers | Chief | Co-founder | USA |
#38 | Audrey Gelman | The Wing | Co-founder | USA |
#39 | Payal Kadakia | ClassPass | Founder & CEO | USA |
#40 | Shiza Shahid | Our Place | Co-founder | USA |
#41 | Andy Dunn | Bonobos | Founder | USA |
#42 | Tristan Walker | Walker & Company Brands | Founder & CEO | USA |
#43 | David Karp | Tumblr | Founder | USA |
#44 | Whitney Wolfe Herd | Bumble | Founder & CEO | USA |
#45 | Dave Gilboa | Warby Parker | Co-founder | USA |
#46 | Katrina Lake | Stitch Fix | Founder & CEO | USA |
#47 | Emily Weiss | Glossier | Founder & CEO | USA |
#48 | Shan-Lyn Ma | Zola | Founder & CEO | USA |
#49 | Manish Chandra | Poshmark | Founder & CEO | USA |
#50 | Neil Blumenthal | Warby Parker | Co-founder | USA |
The CEO Enterprise editorial team has verified this information to the best of their abilities.