In today’s fast-paced business landscape, companies are constantly seeking innovative solutions to streamline their operations. Traditional no-code tools often fall short, while complex ERP systems can be overwhelming and costly.
Keel, a London-based startup, is emerging as a game-changer, offering a middle ground that empowers businesses to build custom operational software without the need for extensive engineering resources.
How Keel is Revolutionizing Operations
Founded in 2022 by Benoit Machefer, Jon Bretman, and Tom Frew, Keel emerged from the team’s experience scaling Echo, a top online pharmacy in the UK that served 600,000+ patients and generated $80 million during the pandemic.
The Power of Code-First and API-First
What sets Keel apart is its unique approach to operational software. Unlike traditional no-code tools or complex enterprise systems, Keel prioritizes code and APIs. This allows businesses to build exactly what they need when they need it, without the limitations of pre-built features. The platform is designed to be both user-friendly for non-technical operators and powerful enough for engineers to step in when necessary.
Real-World Impact
Keel’s real-world impact is already being felt by early customers like HIVED. A single HIVED operations team member was able to leverage Keel to build a comprehensive driver shift management system. Now, HIVED is expanding its use of Keel to manage finance, facilities, and payroll, all without relying on a large technical team.
The Future of Business Operations
Keel’s founders envision a future where traditional ERPs become obsolete, replaced by technically-savvy operators who can craft their own solutions. With its innovative approach and strong backing from investors like Earlybird and LocalGlobe, Keel is well-positioned to shape the future of business operations.
Leadership Vision:
Benoit Machefer, CEO of Keel, believes in empowering modern businesses to own their operational infrastructure:
“We see a future where traditional ERPs are obsolete, replaced by technically-savvy operators who build their solutions.”
Funding Details
The British startup Keel has raised $6 million in seed funding from European investors Earlybird and LocalGlobeto further develop its platform and expand its reach. This investment will fuel the company’s growth and enable it to continue providing cutting-edge solutions to businesses worldwide.
